How Digital Advertising Can Save your Time and Money.

Digital advertising is also known as internet advertising. This advertising method uses the internet, smart phones, hand held media devices and even electronic billboards to promote a business or a product. The four most popular digital advertising types are, electronic billboards, web based marketing, viral marketing and audio advertising. Digital advertising can save you a fair amount of time and money as digital advertising is comparatively cheaper.
The electronic billboards are the digital version of a normal billboard. They are quite cost effective because lots of different advertisements run on a single electronic billboard and the expense is shared amongst them. They are also provides you the freedom to change or add new designs within a day or two.
The web based marketing is the form of digital advertising that targets internet users as they visit a website. This includes pop up ads, banners and video advertisements. This method can save you a lot of time and money as you do not have to print different copies of your advertisement for each person.
Viral marketing is another type of digital advertising that uses existing customers to spread the word about your product or business by using social networks, groups, emails or any other online media. With this method you can save time and money because your existing customers will tell others about your product or business but in return you would have to reward that customer with either some kind of points or discounts on your products.
The audio advertising is a type of digital advertising that focuses on people who listen to internet radios, live streaming digital radios or podcasts. While radios or podcasts don’t really run advertisement, but they do play sponsor messages. This method also saves you some money as you do not have to create a banner or video and you can also change your sponsor message any time you like without any worries.
One of the most common methods that can save money is by sharing an ad space with some other business. Cross promotion is a cheap way to get more customers. If you partner with a business that targets the same customer as you then you would be able to attract new customers more efficiently.
Another most commonly used method of digital adverting is by using a blog site. You can use a free blog site to save money but it is a bit time consuming as you would have to add contents about your product or business to your blog to attract new customers.
The most important thing to remember is to have a clean and easy to understand advertisement. Your ad needs to be so good that it only take a few seconds to fully understand them. It should also stand out and drive the viewer to click it. Remember if your ad is not good enough, it won’t really matter how many different methods you use to spare it around, you won’t be able to get new customers with it.

How to Recover Website Ranking From Google Hummingbird Update.

As we all Know that Google is the only worldwide using Search Engine that use for mostly all Purpose like Web Search, Blogs Search, Image Search, Document Search Etc. According to a survey Google can give you 80% organic traffic if your website is in Top Ten Search Engine Results Pages. Google is the only Search Engine that gives you Accurate Results for any Search Query. Because of this perfection everyone is hunting for a Better position on Google to promote their product and gain organic traffic. For the sack of achieving this targeted position some people or Marketers (Not You! :D) cross the limitations of ethical SEO practice that generally called spamming.

Because of this Spamming Google generally update their algo which they associate with a specific name like.

Google Penguin Update — April 24, 2012
Google Penguin 1.1 (#2) — May 25, 2012
Google Exact-Match Domain (EMD) Update — September 27, 2012
Penguin 2.0 (#4) — May 22, 2013
And the latest one is
Google Hummingbird — August 20, 2013

If your website is affected by Google Humming Bird Update then you can recover it if you follow these Steps.

1)Improve Your Content Marketing Strategy.

Content Marketing is a very important aspect of SEO now days. Google always follow the Quality Content which is informative and a Little Bit helping. Also you have to update and share fresh content at least after every 2 days. It will also help you to get building your brand to a specific audience.

2)Get More Social.

If Your Social profile is not so strong then you have to work on this. The involvement of Social Media is very necessary to earn natural Links and it will also help people to share your Content in their Community.

3)Say Bye to Irrelevant Niche links Building.

If you are thinking that link building does not work after this update, then you have to think again about this, Google loves links since he was a Child :). But truly it doesn’t mean that you can buy 10,000 link for $15. Always try to build natural links. Google Loves those links which are coming from the mid of a relevant discussion paragraph naturally. I repeat “naturally”. If you have already build thousand of un-natural back-links. Then you don’t have to worry about this, you can use Google disavowed backlink Tool for removing all those worthless links.

4)Do Keywords Analysis Again.

Keywords research is not a one time job. If you did not optimize your keywords strategy then it’s time to give a Look to this. You need to work on some new keywords relevant to your niche and use them in your website content, titles, Descriptions, Alt.txt etc. Remember the variation of usage of keywords is very important please avoid using one keyword many times.

Google is the recognized Search Engine all over world and it will never compromise on the quality its providing. So always make sure to update yourself and work under the line of ethical SEO Practice. Do Research once a month to checking out the areas in you are working.

How Does Affiliate Marketing Work ?

Affiliate marketing is the type of marketing where you are paid by promoting other people’s or company’s products. The payment is commission based and you get paid each time someone buys the product you are promoting.
Affiliate marketing has no payment limit and you can do it by setting at home. All you have to do is pick the right product and the method of promotion that feels easier for you. In a way Affiliate marketing is similar to online marketing or internet marketing.
In this digital age, most companies are rewarding affiliates for bringing in new customers but the affiliate is paid only when the sale is completed. For example a company pays 5% commission to the affiliate on every purchase they generate. This might be a small commission but if you pick the right product you can generate sales on a regular basis.
Different companies have different commission rates. The lowest commission rate is 1% and the highest rate is up to 75%. Beauty and health related products have the average commission of 30% and are known to generate the most sales.affiliate
Most affiliate marketing programs are free to join but they have different criteria for approval. To become a successful affiliate you will need to generate regular sales. You should also pick a product that you know. Having knowledge of the product helps you sell it better as you get to explain it better and know which people to target.
Before picking your affiliate marketing program, you should ask yourself. Will you buy this product? If the answer is yes, then you will be able to promote that product better. There are some affiliate marketing programs that even assign you a mentor. With the help of a mentor, you are able to understand more about the product and are able to generate more sales.
Some of the most common affiliate marketing programs or methods include SEO (organic search engine optimization), paid search engine marketing, PPC (pay per click), E-mail marketing, and display advertising. Other less orthodox methods include publishing the reviews of different products or services offered by the partner company.
The easiest way to promote a product is by having a blog site. If you already have a blog site, you can start promoting different products on it. If not, then you should make a free blog site, you can easily set up a blog site within minutes. With a website you can promote different products but that can be quite confusing from a visitor’s point of view. So it is better to stick with one or two products on your website.
Once you have picked your affiliate marketing program or method and the product you can start generating sales. At first you won’t have many sells but once you get the hold of things you will start to earn more and more. One thing to remember is that affiliate marketing will not make you rich over night and it does require you to work. But on top of everything else you should always remember that affiliate marketing should be enjoyed as you get the flexibility to work when and where you want.

Getting good SEO advice.

SEO stands for search engine optimization or search engine optimizer. SEO is a process of affecting a web page or a website visibility on a search engines ‘non-paid’ search result. In other words, the higher a website is ranked or more frequently it is displayed in a search result page, the more visitors it will generate.

SEO can target different types of searches like local search, image search, video search, academic search, news search and many others. SEO plays an important role in internet marketing strategy and online marketing strategy. Most search engine marketing methods use SEO that can adjust or even rewrite the contents of a website to score higher ranks in a search engine’s result page.

The SEO needs to consider how a search engine works, what do the people search for, what keywords people type into a search engine and most importantly, which search engine  is preferred by the targeted people. SEO might require you to edit your websites content or codes by adding specific keywords or phrases.

Nowadays, you can easily hire an SEO to increase your websites search rating and help generate more viewers. You can also pay a search engine marketing company to list your website in their result page; this is also known as sponsored listing. The paid listing of a website is either listed under the main result area or in a separate section on a result page. Search engines like Google and show these kind of paid results separately.

The most easy way to optimize your website is to add keywords or phrases in the title of your webpage or in the contents of the web page. When someone types a word or phrase in a search engine, the search engine then looks for that word or phrase all over the internet. The search engine starts by looking at a website name then its contents. If it finds the word or phrase, it then adds it to the list of other websites it found.

Apart from the keyword, the search engine also looks at your website and checks if it is worthy of higher rank or lower rank. This means that you would want to have aquality website with fresh content and you would also have to keep your website well maintained.

SEO is not solely about adding keywords or tricking a search engine, it’s also about the quality of a website. As stated above, search engines also ranks a website on its quality, after all if a search engine displays lower quality websites, it will lose viewers to a search engine that shows higher quality websites.

In short, to score higher ranks in a result page, you should keep these points in mind. Your web page should contain the relevant search term; your webpage should have useful and good quality contents, your page should load quickly and should not have any broken links. But the most important thing to remember is that your web page should not be filled with a list of cheap keywords just to generate views.