SEO stands for search engine optimization or search engine optimizer. SEO is a process of affecting a web page or a website visibility on a search engines ‘non-paid’ search result. In other words, the higher a website is ranked or more frequently it is displayed in a search result page, the more visitors it will generate.
SEO can target different types of searches like local search, image search, video search, academic search, news search and many others. SEO plays an important role in internet marketing strategy and online marketing strategy. Most search engine marketing methods use SEO that can adjust or even rewrite the contents of a website to score higher ranks in a search engine’s result page.
The SEO needs to consider how a search engine works, what do the people search for, what keywords people type into a search engine and most importantly, which search engine is preferred by the targeted people. SEO might require you to edit your websites content or codes by adding specific keywords or phrases.
Nowadays, you can easily hire an SEO to increase your websites search rating and help generate more viewers. You can also pay a search engine marketing company to list your website in their result page; this is also known as sponsored listing. The paid listing of a website is either listed under the main result area or in a separate section on a result page. Search engines like Google and Ask.com show these kind of paid results separately.
The most easy way to optimize your website is to add keywords or phrases in the title of your webpage or in the contents of the web page. When someone types a word or phrase in a search engine, the search engine then looks for that word or phrase all over the internet. The search engine starts by looking at a website name then its contents. If it finds the word or phrase, it then adds it to the list of other websites it found.
Apart from the keyword, the search engine also looks at your website and checks if it is worthy of higher rank or lower rank. This means that you would want to have aquality website with fresh content and you would also have to keep your website well maintained.
SEO is not solely about adding keywords or tricking a search engine, it’s also about the quality of a website. As stated above, search engines also ranks a website on its quality, after all if a search engine displays lower quality websites, it will lose viewers to a search engine that shows higher quality websites.
In short, to score higher ranks in a result page, you should keep these points in mind. Your web page should contain the relevant search term; your webpage should have useful and good quality contents, your page should load quickly and should not have any broken links. But the most important thing to remember is that your web page should not be filled with a list of cheap keywords just to generate views.